Performance Marketing Consultant

Role Overview

Performance marketing at Companies Builder is grounded in accountability and measurable return on investment. As a Performance Marketing Consultant, you will oversee paid media campaigns across search, social, and programmatic channels for ambitious SMBs and funded startups. You will treat client ad spend as if it were your own, continuously optimizing bids, testing creative, and verifying attribution.

Key Responsibilities

In this role, your day-to-day focus will center on:

• Plan, build, and scale paid media campaigns across Google Search, Performance Max, Display, Meta Ads (Facebook/Instagram), and LinkedIn Ads.
• Manage substantial monthly advertising budgets, ensuring tight cost per acquisition (CPA) and high return on ad spend (ROAS).
• Design structured A/B testing frameworks for ad copy, creative formats, audiences, and landing page variations.
• Ensure server-side tracking, Meta Conversions API (CAPI), Google Tag Manager, and GA4 events are configured with pinpoint accuracy.
• Deliver transparent performance reports highlighting lead quality, pipeline contribution, and unit economics.

What We Are Looking For

• 3 to 6 years of hands-on paid media management experience, ideally within a performance or digital agency.
• Demonstrated history of scaling ad spend efficiently while lowering CAC and improving lead-to-opportunity ratios.
• Deep technical mastery of Google Ads Editor, Meta Ads Manager, Google Tag Manager, and GA4 attribution.
• Analytical rigor and ability to spot trends, anomalies, and attribution discrepancies quickly.
• Strong collaborative communication skills when discussing budgets and performance with clients.

Nice to Have (Bonus Skills)

• Experience with B2B lead generation via LinkedIn Ads and account-based marketing (ABM).
• Knowledge of third-party attribution platforms, CRM integrations (HubSpot, Salesforce), and automated bidding scripts.

What You Will Learn & Career Growth

• Opportunity to manage diverse budgets across Indian and international client accounts.
• Direct bonus incentives tied to client retention, account profitability, and performance milestones.
• Leadership opportunities to build and mentor a dedicated paid media pod.

Benefits & Perks at Companies Builder

• Compensation: ₹8,00,000 - ₹14,00,000 per annum + Performance Bonus
• Work Flexibility: Hybrid model with options for remote collaboration and flexible scheduling.
• Learning Stipend: Dedicated annual budget for courses, certifications, and industry conferences.
• Modern Gear: High-spec hardware and paid subscriptions to leading marketing and SEO tools.
• Mentorship & Clear Growth: Regular 1-on-1 coaching sessions and defined milestone promotions.
• Team Culture: Low-ego, high-accountability environment where good ideas win.